Ask a Shopkeeper:

07/17/2007 at 11:07 AM ET

We spoke to Johanna of BeanNewYork a great site run by mother and daughter who carry everything baby related.

Bean_new_yorkWhat inspired you to start your shop?
As mother and daughter, we shared stories of friends having babies – mine (Johanna) with firstborns and Gail’s with grandchildren. The baby boutique idea kind of grew as we sought out the perfect gifts.

How did you come up with your store’s name?
The name Bean is a kind of universal endearment – and it’s a sweet symbol of nature & growth. Bean New York caters to the littlest ones – from newborn to 24 months, and we sell clothing and shoes exclusively.

How long have you been in business? Do you have a physical store as well?
We are presently online only, at one year of age, but as a Bean grows…who knows?

Bean_home_picWhat categories do you cover?
Having worked for a contemporary women’s designer in NYC for years, I have been immersed in the trends, the materials and the business of fashion world. My mother has an antiques and vintage clothing background, so our sensibility is a rare combination of today’s latest style and yesterday’s classic good taste.

Who is your ideal customer?
Our ideal customer wants clothes that reflect the wonder of babies themselves – in all their sweet, smiling glory!

What age range do you cater to?
In general we attract a lot of young parents as well as gift-givers who want something unique and special.

What are the hot trends this season you’re excited about? Which trends are a hit with your customers?
We have been excited abut the reversible trend this year – brands like Right Bank Babies and Innies n’ Outies look great and are incredibly practical. We love Right Bank’s reversible dress and reversible romper – they come in beautiful, summery fabric combinations, and this has made them a big hit with our customers as well! Another trend that we love is quirky screen printed onesies and t- shirts. We especially love Ferdinand’s onesies and Milo in Maine’s beachy tees.

BabylegsTrumpetteTell us about your favorite pieces this season. Pick 3 of your favorite brands you carry — how did you decide to offer these 3 brands?
We carry so many great collections that it’s tough to choose just 3! We recently introduced Tea Collection, which has been a big hit for Spring – especially the boy’s separates and dresses with matching diaper covers. Another favorite is Ferdinand – their adorable onesies are hard to keep in stock because they make such fun presents. For summer, there is nothing cuter than NM Bird’s swimwear. Other top sellers include Egg by Susan Lazar for luxurious fabrics and sophisticated yet sweet designs – this line is extremely popular for gifting. We also consistently sell out of Babylegs and Trumpette socks in a big range of styles and colors.

What’s next for your store?
We plan to introduce some new lines for Fall and we will continue to offer the beautiful products and great customer service we’ve become known for. We continue to offer free gift wrapping, which is a big perk for busy people! Keep checking back for new products and categories. We like to carry all seasons at Bean – how many times have you tried to find that bathing suit for a January vacation, or wanted to give a baby gift for the future? Our Gift Registry is a large part of our business, and some customers are registering for their baby’s birthdays as well!

Dscn3707bootiesWhat products do you carry that celebrity babies and parents have/use? Can you tell us about any celebrity clients and what they have ordered?
Bean has caught the eye of the entertainment industry, and gifts ordered from us have generated more buzz. Gwen Stefani’s little Kingston was spotted in Johnnies Socks in our first month – and thanks to CBB’s posting, those little socks are on lots of tiny feet! Little EDAs furry booties have been seen on Apple Martin and Matilda Ledger, and Leni Klum is seen all over town in Right Bank’s reversible dresses. We are in process of putting a press link on the website for customers to see “who’s wearing what”!

Exclusively for CBB Readers: Enter the code cbbean1 to receive 15% off.

Have you shopped at Bean New York? What did YOU think?

If you have suggestions for stores you would like to see profiled please email them to

FILED UNDER: Deals & Gear

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Juno on

I *love* Bean! All their stuff is gorgeous, and everything I’ve ever bought from them has been a smash hit. Great for gifts. Keep up the good work!

becky on

Bean is the best!! I just had my first baby – and everything we have from Bean is adorable. My favorite is the Earth Baby Sacque – great for middle of the night changes. And the bathing suits are to die for!