Philanthropy: L'ovedbaby donates $2500 to the Susan G. Komen Foundation for Breast Cancer Research

06/15/2007 at 09:00 AM ET

Lovedbaby_logoL’ovedbaby, a mom-created company whose line has grown in 3 short years from one product– a stylish and practical 4-in-1Nursing Shawl — to a full collection of baby clothing as well as other creative products, is donating $2500 to the Susan G. Komen Foundation for Breast Cancer Research.

Pink_lovedbaby_shawlSharon Oved, the company’s owner/designer, whose mother has been battling breast cancer for 8 years, indirectly started the company as a result of this devastating disease. Upon her mother’s diagnosis, a then-pregnant Sharon researched the disease extensively and found that breastfeeding greatly reduced the risk of a woman’s chances for developing breast cancer. Finding it difficult to discreetly nurse her first baby in public, she created a Nursing Shawl that was able to carry her through the next few years, as she nursed each of her 3 babies for their first year of life.

Sharon told us,

"I knew that one day, L’ovedbaby would be able to make a contribution to fund research for the eradication of this horrible disease. So, in honor of Mother’s Day and my own mom, we decided to donate 100% of our profits from the May 2007 sales of our ‘Think Pink‘ and ‘True Blue‘ 4-in-1 Nursing Shawls to the Susan G. Komen Foundation. We’re pleased to have raised $2500 and hope to make this promotion an annual one. And, while I know that we will increase this amount exponentially in the years to come, my ultimate goal is that soon we will no longer need these types of promotions… because a cure will be discovered."

We applaud their donation and are very proud that L’ovedbaby is one of our sponsors.

For more information, visit and

Exclusively for CBB Readers: Use coupon code CELEB-BABY for freeshipping with your $75+ order through July 20. (They shipinternationally, but cannot offer the free shipping promo on theseorders.)

Does your baby/kid/maternity-related business raise money or donate a portion of profits to good causes? Tell us about it and you can be featured on the Celebrity Baby Blog.

FILED UNDER: Deals & Gear - Gear , News

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Linda on

Does your baby/kid/maternity-related business raise money or donate a portion of profits to good causes?

Happy Heiny’s is very proud of our continual fund-raising events. We choose several different charities each year to donate to.

We just donated $3000 to the Jayneoni Moore Children’s Fund to help support their First Annual Baby Shower. I firmly believe that the only way to change the future is to work towards that future today and in changing the future we must help those who are less fortunate then we are. It was a great pleasure to be able to help 10 pregnant/new teen moms to break the cycle that they have grown up with.
Secondly when we were informed of the devastating news that a friend of the family was beginning her second battle of breast cancer I knew right away that I had to support Susan G Koman Foundation. We have a very special Breast Cancer Ribbon Diaper print that we donate 100% of profits from to Susan G Koman in honor of our family friend.
Sheryl Crow was a recipient of this cloth diaper for her new son Wyatt. We will also be participating in the 3 day walk in support of this charity.
I have always believed that it is my duty to help those who need help. It only takes 1 illness or the loss of one job before any one of us can find ourselves in need.

Thank you for asking those of us who give to the charities to share. Hopefully it will inspire others to give a little more when they can.

Linda Byerline CEO