For our inaugural Ask a Shopkeeper feature, we talked to My Little Ducks owner, Michelle Cowan. My Little Ducks is a boys boutique that carries 44 brands.
What inspired you to start your shop? How long have you been in business? How did you come up with your store’s name? Do you have a physical store as well? What categories do you cover?
We have been in business since early 2005. I was inspired to start the shop after the birth of my second son and was bored with the selection of boys clothing in the stores I shopped at. Once I came up with the idea, everything moved very quickly and my website was live within 3 months. We don’t have a physical store at this time–working from my home office allows me to stay home with my 2 boys (4 1/2 and almost 3), but it is a possibility for the future. We carry clothing, shoes, accessories and a selection of toys & gifts for boys ranging from newborn to age 10. We also have a large selection of bags for moms and dads that can be used for baby and beyond.
Sum up your store’s style and sensibility in one sentence. Who is your ideal customer? What age range do you cater to?
My Little Ducks offers boys a large selection of age appropriate clothing & accessories that ranges from trendy to traditional. We offer sizes from newborn to 10. Our ideal customer is a busy mom (aren’t we all, though?), grandma, or aunt to one or more boys who can appreciate that it can be just as much fun to shop for their little guys as it is for girls. (pediped Collin shoes, pictured right)
What are the hot trends this season you’re excited about? Which trends are a hit with your customers? Tell us about your favorite pieces this season.
The pirate trend seems to still be going strong this summer, the Charlie Rocket Pirate Ship polo was one of our best sellers (now on sale for $24.99). Retro & vintage-style graphics are also big– JB Original Vintage & Tiny Bubbas had some great tees this season that the kids & moms really loved.
Pick 3 of your favorite brands you carry – How did you decide to offer these 3 brands?
Hard to limit it to 3… Wes & Willy (pictured right), Tiny Bubbas, Charlie Rocket, JB Original Vintage & Mulberribush — it’s what I dress my own kids in!!! And my new favorite bags are from Ramalama.
What’s next for your store?
A larger selection in the bigger boys sizes, more gift items.
What products do you carry that celebrity babies and parents have/use?
Diaper bags: Storksak, Ramalama (pictured left), Fleurville, Skip*Hop, Haiku.
Clothes: Inky Dink Tees, Tea Collection, Small Paul
Shoes: See Kai Run shoes, pediped shoes
Can you tell us about any celebrity clients and what they have ordered?
Britney Spears was gifted a velour Zutano set from us when her first baby was born.
Exclusively for CBB Readers: Save 15% off any purchase when you use coupon code CBB15 at My Little Ducks plus shipping is free on all orders over $75.
Have you shopped at My Little Ducks?