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Dear Johnnies: A new take on the hospital gown

04/09/2007 at 09:14 PM ET

Detail_elliefront_2Exclusive for CBB Readers: Receive 15% off when you enter code CBB in the special instructions box while placing your order.  (Please note that the discount will be credited back to you after payment on the initial order is processed.)

Update: Recently, when Tori Spelling opened up to U.S. Weekly about the birth of her son, Liam Aaron McDermott, shementioned that though her diaper bag wasn’t packed (Tori went intolabor over two weeks before her due date), she made sure to grab her dearjohnnies nightgownprior to leaving for the hospital. Tori received a blue and white polkadot Ellie gown (pictured here) monogrammed with the initial "T."

Since we last wrote about dearjohnnies gowns, the company has been working on some great new projects.  First up is a line of matching bathrobes for the original collection.  Next, three new patterns that dearjohnnies founder, Rachel Zinny, describes as "a little funkier for those looking for something not pastel or traditional." Look for them to be available on the dearjohnnies website by the end of the month.

Rachel is also expecting her third child (and her third girl!) in a few weeks and was recently featured as a "Mom We Love" by Stork MagazineCheck her out in all her pregnant glory.  Congratulations Rachel and we hope to see you modeling your dearjohnnies gown in your hospital pictures!

Originally posted December 1, 2006: Here is a productthat falls into the “wish I found it when I was pregnant” category. dearjohnnies is a line of whimsical, 100%cotton, comfortable, hospital gowns that can be worn during and afterlabor.

Aside from theobvious (they are super-cute), I think this is the most genius idea ever for somany reasons. For one, they actually snap down the back to cover yourbutt. Thank you! For another, they comewith these great shoulder snaps to make breastfeeding easier. So, not only do you not have to undressyourself entirely every time you want baby to take your breast, you also lookawesome while hubby is snapping those first pictures (okay, maybe you won’tlook so great after labor but this will definitely help).  Then, after you move into your own room youcan wear your dearjohnnies gown to receive visitors. It’s SO much more comfortable to be in a gownbut so unfashionable to be wearing the hospital gown so this is a greatsolution.

Jennifer Garner receivedtwo gowns while pregnant with Violet and sent a personal note to dearjohnniesfounder Rachel Zinny saying “what a great and creative idea.” Mariska Hartigay received the Ellie gown andwore it during son August’s birth. She saidshe was repeatedly complimented by the nurses and doctors on how cute it wasand that it was a genius idea.

At Jayneoni’sBoom Boom Room last June celebrity moms Ming-Na, Joely Fisher, Nicole Ari Parker Kodjoe and Melissa Joan Hart picked up gowns for themselves and expectingfriends (Joely picked one up for singer Nikka Costa and she wanted to pick one up for Mariska but she was informedthat she already had one!). Veteran moms LauraleeBell and Shar Jackson said they would definitely be ordering the dearjohnniesgowns for pregnant friends. Fred Savageand his wife, Jennifer Stone, picked up a gown – let’s hope Jennifer wore it during Oliver Philip‘s birth thispast summer!

dearjohnnies gownsretail for $65 and can be ordered through their website. They can also be found at various specialtyboutiques throughout the U.S.

For an additional $8 the gowns can bemonogrammed. The gowns come in four patterns and two sizes (S/M and L/XL).

 

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Showing 3 comments

Rebecca on

Cute, but $65? Ouch!

melissa on

I agree that this is on my next pregnancy list!! I actually still have bad memories of receiving inlaws and vistors that I was not comfortable being in a hospital gown in front of. That and trying to learn to nurse my first child in those crazy gowns was so embarassing and uncomfortable for me.

Liz on

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