Fashioning the Future: Celebrities sign Graco stroller for EGPAF!

02/03/2007 at 07:47 PM ET

Celebrities (mostly celebrity mothers) have come together with Graco and Cynthia Rowley to create a stroller to be auctioned for the Elizabeth Glaser Pediatric Aids Foundation (EGPAF). The Graco Mosaic Stroller ("Be Fruitful stroller") designed by Cynthia Rowley has been signed by 17 celebrities and will be sold on from February 1st and will end on the 10th of this month. The proceeds will benefit the EGPAF.

The Be Fruitful stroller was first released in October 2006. 1,000 strollers were designed and are to to be sold to benefit the EGPAF. 100% of the net proceeds from the $299 strollers will go back to the foundation. These strollers can be ordered here!

Click here for more info about the auction and click here to visit to bid in the auction!

The following is a list of the celebrities who have signed the stroller; Jennifer Aniston, Kelly Ripa, Christine Taylor, Brooke Burke, Courteney Cox Arquette, Sharon Stone, Edie Falco, Cynthia Rowley, Carol Alt, Stephanie Marsh, Jennifer Bransford, Shaun Gables, Joely Fisher, Melissa Joan Hart, Vanessa Carlton, Ann Curry, Lauren Ambrose. 

Kathy Williams, chief marketing officer for Graco Children’s Products said the following of Graco’s partnership with Cynthia Rowley;

Through this partnership with Cynthia, we’ve taken the look and feel of the Graco brand to another level, addressing the modern mom’s increasingly discerning taste…Graco is not only committed to developing products that speak to our consumer’s interests, but also to being an active member of the philanthropic community ensuring better lives for the children. We are thrilled to be supporting the Elizabeth Glaser Pediatric AIDS Foundation through this initiative.


Cynthia Rowley is a designer of women’s, men’s and children’s wear, as well as accessories, housewares and fragrances. She has boutiques across America and in Japan. She is also mother to two daughters – Kit, 7, and Gigi, 2. (That’s her in the stroller above).

The Elizabeth Glaser Pediatric AIDS Foundation is the worldwide leader in the fight against pediatric AIDS. It’s innovative research programs, along with collaborative training initiatives, advocacy efforts and expanding international programs are bringing necessary and dramatic changes to the lives of many children across the world. More information is once again available at the website –

FILED UNDER: Deals & Gear - Gear , News

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Damn I'm Cute on

Now that is going to be one valuable stroller.

Kresta on

Cythia Rowleys’ daughter, Gigi, is just adorable. What beautiful hair she has.

Ana on

I like the stroller itself but I simply I hate the fabric.

NicoleMarie on

I know this is off topic but does anyone know how Anya is doing?

editorjax on

That is a hefty cost for a Graco stroller … if it weren’t for charity, it would be totally asinine. Graco is not as high of quality as such brands as MacLaren, Peg Perego, Bugaboo, etc., and some styles of MacLaren and PP cost the same as that special edition!

Chicki on

What happened to my Jennifer Aniston comment yesterday? Have I been banned as a result? Please confirm.

Iliana on

I think Graco is better than all those other name brands. Maclarens just look flimsy and like the cheap strollers you buy for $30!