Celeb-ownedclubs and restaurants are so passé! The hot new business for celebritymoms to own is boutiques. Three examples are actress Phoebe Cates Kline’s Blue Tree, located on New York City’s Upper East Side, Lisa Rinna’s Belle Gray and TLC’s Tionne “T-Boz” Watkins’ Chase’s Closet in Houston, TX.
Phoebe Cates Kline’s boutique, Blue Tree, sells babyand children’s gifts and clothes up to size 16 as well as women andmen’s clothes and jewelry. Some of the lines the store carries areEloise & Etienne coats, Claude tees, and Amber Hagen cashmeresweaters and blankets.
Lisa Rinna opened Belle Grayand its relatively new e-store because she wanted to "share the latestfashion trends that I find exciting with people all over the world."The shop, which is named for Lisa and husband Harry Hamlin’s daughtersAmelia Gray and Delilah Belle, was designed to feel likea “quaint, cozy house with this great walk-in closet” has a “girls dayout” atmosphere with music, flowers, cookies and drinks.
While hot brands like Juicy Couture, Citizens of Humanity jeans, Rebecca Taylor and Dianne Von Furstenberg are available at Belle Gray,Lisa strives to introduce the newest, freshest trends like Joe Bush’svintage denim gauchos and skirts, Krista Allen’s t-shirt line SexBrand, True Religion and Paige jeans, two of the hottest jean lines outthere today. They also carry their own line of designer sweats,designer tanks tops and high fashion tees when you’re in the mood forsomething more casual.
Named for the four year old daughter of the TLC member, Chase’s Closetsells brands that you might find in Chase’s own closet. Products thatare exclusive to the store or to shops in the south include Dolce &Gabana Baby, New Skool, Von Dutch Baby, and Moschino Kids.
Celebrities also shop at these celeb-owned boutiques. Michelle Branch’s daughter Owen was gifted with Chase’s Closet custom rock ‘n roll tee shirts and counts among its clientele Diane Sawyer, Julia Roberts, Mary-Louise Parker, Britney Spears, Diane Sawyer, Kelly Ripa, Jada Pinkett Smith, Solange Knowles, and Elizabeth Hurley.
Blue Tree: 1283 Madison Ave., New York City; 212-369-2583; no web site
Belle Gray:two locations: 13812 Ventura Boulevard, Sherman Oaks, CA 91423;818-789-4021 and 4751 Commons Way “0”, Calabasas, CA 91302,818-222-2917; http://www.bellegray.com
Chase’s Closet: 2033 West Gray, Houston, TX; 866-254-9904; http://www.chasescloset.com